For Fountain residents, Margaret and Michael Johnson of Trailside Holsteins, Super Bowl 52 is a time to celebrate all things football. It’s also a once-in-a-lifetime opportunity to talk to thousands of people about dairy farmers’ 100-plus year commitment to the health and wellness of all Americans.

The Johnsons will join more than 50 other dairy farmers from across the state to share their stories at this year’s Super Bowl Experience at the Minneapolis Convention Center from Saturday, Jan. 27, through Saturday, Feb. 3.

Margaret and Michael Johnson have been given the unique opportunity to participate in this year’s Super Bowl Experience, serving as ambassadors for Midwest Dairy’s Fuel Up to Play 60 program.

Fuel Up to Play 60 encourages students across the country to eat healthy and get active for 60 minutes a day. While there, the Johnsons will be talking with thousands of event goers from across the country about dairy farming, how milk gets from farms to grocery stores in about 48 hours, assisting with a virtual reality game where players will get a first-hand look at a dairy farm and encouraging guests to get involved in the Fuel Up to Play 60 program.

The Johnsons and other guests also will have the opportunity to meet current and retired NFL players from across the league who will be stopping by the Fuel Up to Play 60 booth throughout the week.

“One of the goals of Midwest Dairy is to have conversations with people about where their food comes from and how dairy can be incorporated into a healthy lifestyle. And, we love doing that by bringing dairy farmers to unexpected places,” said Lucas Lentsch, CEO of Midwest Dairy. “The Super Bowl Experience is an excellent opportunity to have one-on-one conversations with thousands of people who may have never been to a dairy farm so we’re excited to share the Undeniably Dairy story.”

Created in partnership by the National Football League and National Dairy Council, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 is the nation’s largest in-school wellness program creating real transformational change in more than 73,000 schools nationwide.

Because of the program, last year more than 13 million students made better food choices by choosing nutrient-rich foods like low-fat and fat-free dairy, fruits, vegetables and whole grains. Additionally, nearly 16 million are getting more physically active during the school day.

The Super Bowl Experience runs through Saturday, Feb. 3, at the Minneapolis Convention Center. The Fuel Up to Play 60 booth is located in the Kids Zone, which can be found in Hall A (Lower Level).