Social media strategist to inspire local business owners through training event


SUBMITTED PHOTO Dani Bruflodt will be presenting a social media training event at the Harmony Golf Club on Wednesday, May 29. She is shown above with her trusty assistant, Walter.
By: 
Melissa Vander Plas

In today’s world, social media plays a large part in a business’s marketing plan. Business owners may choose to post a product on Facebook, share a photo on Instagram or Tweet information about a special event. Even the most basic post can reach far beyond what one can imagine, but is it enough? Are business owners making the most of the social media resources that are available today?

Social media strategist, blogger and designer Dani Bruflodt can answer those questions and more during her upcoming training, “Social Media for Small Business,” at the Harmony Golf Club on Wednesday, May 29.

She believes social media can help rural communities and main street businesses by finding new customers, increasing sales and attracting new visitors and residents.

Bruflodt has more than ten years of experience assisting national brands with their social media and content creation. She manages accounts ranging from 10,000, 70,000, to more than 5 million followers, and has assisted with product launches in Anthropologie, Sephora and Neiman Marcus. Her product photography can currently be spotted in Target and Whole Foods locations nationwide.

She also maintains her own small business and website, Thyme is Honey, a digital home-base where individuals can find her organizational tools, educational blog posts, designs and Bruflodt’s personal thoughts.

Bruflodt also operates an Etsy shop that features her organizational tools and inspirational designs.

“It’s important to me that people know I have my own small business because that is what connects me to entrepreneurs and business owners and helps me relate to the struggles they face with online marketing,” she added.

In the upcoming workshop, Bruflodt will present case studies on how communities around the world are utilizing social media to spark interest and drive foot traffic. She will also introduce participants to basic strategy for using Instagram to increase exposure for small businesses.

“Over the years, I have always taken what I was learning as a consultant to large brands and applied those same strategies to help my own small business grow,” Bruflodt shared. “Seeing the impact that it could have on my growth and sales inspired me to start teaching these skills to other small business owners and aspiring entrepreneurs.”

Professional highlights

Bruflodt started teaching workshops in 2016, started a podcast in 2018, and launched an ebook in 2017. This spring, she introduced free online training along with an online course.

Her professional highlights include having her work featured on The Today Show, Lakeshore Magazine, Midwest Living and more. In 2018, she was named one of the “6 People You Should Know in Minneapolis-St. Paul” in Alive Magazine.

Her smallest client has an audience of 60,000 and her largest client has an audience of more than 5 million. Her personal Instagram account has an audience of 12,600. Her personal audience across all platforms is about 30,000.

Her blog, Thyme-is-Honey, averages 1 million page views annually since 2014.

Brufoldt’s best selling product, The Daily Page, has sold over 20,000 copies and her Etsy Shop is nearing its 11,000th sale.

Her podcast, The Plan Podcast, which she launched in November, is nearing 10,000 downloads so far and can be found at PlanPodcast.com.

Last fall she partnered with the Wisconsin Economic Development Corporation to visit towns across the state to provide training to Main Street business owners about leveraging social media to increase interest in their area and encourage visitors to their businesses.

“After that tour, I got a few requests from southeast Minnesota folks to teach a workshop, but the timing didn’t work out,” she said. “Once I knew I’d be returning to Minnesota in May I started thinking about making the workshop happen and turning it into a fundraising event for the Brown family.”

Harmony training event

The cost of the workshop is $35, with proceeds from ticket sales being donated to Gabby Brown and her family: parents, Matt and Heidi, and sisters, Estelle and Gracie.

Gabby, 19-months-old, was diagnosed last fall with acute myeloid leukemia and has been undergoing treatment since that time.

Bruflodt also has an interesting connection to the Brown family, as she spent the first five years of her life in the building that is now home to the Brown’s restaurant, Estelle’s Eatery and Bar, in Harmony. Her father, Edwin Stork, formerly owned the building and operated Easy Eddie’s there for several years.

“I wanted to use the workshop to raise money for Gabby Brown and her family because Heidi and Matt have been great examples of Main Street revitalization and using social media in innovative ways to promote their business,” Bruflodt said. “It meant a lot to me to see that building restored and turned into such a wonderful spot in the community.”

If one is interested in attending the “Social Media for Small Businesses” training in Harmony, one may RSVP and secure a ticket at Thyme-is-Honey.com/MN. One may also register by phone by calling Darcy Erickson at at 507-450-1664 and pay at the door. The evening begins at 6:30 p.m. with registration and networking. Bruflodt will begin her presentation at 7 p.m. with discussion and a Q&A following at 8 p.m.

More about Bruflodt

Bruflodt is the daughter of Edwin Stork of Harmony and Darcy Erickson of Mabel. She is a 2004 graduate of Mabel-Canton and a 2008 graduate of Luther College. She is currently living out her dream of becoming an international digital nomad in Copenhagen, Denmark, with her husband, Josh, and their dog, Walter.

When she’s not working, Bruflodt loves to read, ride bike, kayak and volunteer in various capacities.