Color run raises funds for kids programs

By : 
Scott Bestul

Ask a group of people to walk over three miles, getting sprayed with cornstarch as they covered the route, and most of those folks would tell you to jump in a lake. But throw some color in the cornstarch, tell those walkers and runners you’re raising money for a worthy cause, and everything changes.

That’s what Faith Eide and Peyton Hoiness found out last Sunday, when over 100 participants signed up for a “Color Run” the pair designed to generate funds for area youth programs. Eide was selected Miss Rushford-Peterson Valley during last summer’s Rushford Days, and Hoiness is her attendant. Both are R-P seniors who wanted to undertake a service project as part of their tenure as royalty. “The idea for a Color Run was actually started by last year’s royalty, but it just didn’t work out,” Eide said. “So we took it on and just ran with it.”

The Color Run is a relative newcomer to the fitness scene, with the first one held in 2011. Color Runs were the brainchild of Utah native Travis Snyder, who wanted to create a fun, untimed event that would emphasize fitness and camaraderie. The concept took off, and events held in major cities drew thousands of entrants who embraced the idea of running through plumes of colored cornstarch while wearing a white t-shirt. Since then, charitable groups have hosted Color Runs to raise funds for various causes.

Eide and Hoiness started planning the event last November, meeting monthly at first, and then weekly as spring drew near. They ordered t-shirts and supplies, chose the route, and lined up volunteers to help run the event. In addition, the pair approached area businesses, asking them to donate baskets and other items that could be sold or auctioned at the event. “People were amazing in their willingness to help,” Hoiness said. “We were able to fill 15 baskets with items.” Eide and Hoiness also credit the Rushford Days Committee, Chellsey Olson, Vicki Nelson and Melissa Feine, for helping with planning and pulling off the event.

Ninety-seven people pre-registered for the event, and run-day registrations pushed the numbers well over 100. The event raised $700 for kids programs in the area, and Hoiness said they hope to donate some of the money to Gabby Brown, a Harmony infant battling cancer. Eide said the project reflects their belief in the importance of giving something back to the community. “We feel like we did something good, and that feels great,” Eide said. “It was a lot of work getting it all together, but it was so much fun to see it happen. As soon as it was done I was thinking ‘Let’s do it again!’”

Hoiness said the Color Run marks a big change in the annual Miss Rushford-Peterson Valley pageant. “They’re totally converting it this summer,” she said. “Instead of having a talent portion of the pageant, participants will be asked to come up with a service project and present it to the judges. Whichever contestant is chosen as Queen, the entire court will bring the Queen’s project to fruition during their 2019-2020 reign. Not only will this hopefully get more girls involved, but it will benefit the community, too. “