West Main Boutique now open in Spring Grove

Charlene Corson Selbee/Spring Grove Herald Entrepreneur and owner Jenn Gulbranson is at home in the new trendy West Main Boutique located at 106 West Main Street, Spring Grove.
By : 
Bluff Country Newspaper Group

A chic women’s clothing boutique now calls Spring Grove home. Entrepreneur Jenn Gulbranson, owner of West Main Boutique, is not new to owning a business. Gulbranson is also the owner of the stylish Stratford Salon, which shares a building with the boutique.

The story of West Main Boutique is not just about a clothing store; it is also about a talented woman and her passion. More importantly, it is about a family dedicated to investing their resources and talent in Spring Grove, the town they call home.

“This store is for the love of Spring Grove,” Gulbranson’s final words as a visit at the Boutique came to an end last week.

While checking out the racks, Gulbranson will eager to offer impromptu tours of the building. Not only is it a beautifully-renovated building, but it is also a step back into the history of Spring Grove as Gulbranson lists the litany of businesses that have called 106 West Main Street home.

Gulbranson and her husband purchased the building and immediately began renovating it. After spending many hours chipping paint off the walls, tearing down two false ceilings, removing layers of linoleum, and applying personal touches, the boutique was ready for business. Gulbranson pointed out the oak counter, purchased by her in-laws from a general store in Hart, Minn., “just because,” has now found a home in the boutique. Noticing the crown molding, Gulbranson explained that the molding was custom-designed and built by her husband. And the wooden barn door, constructed in a mere half-hour by her husband, draws attention to the safe that was installed when a bank used to occupy the building.  

Unique to this store is the sitting area, where you are sure to find members of the Gulbranson family relaxing in front of the fireplace, enjoying a cup of coffee while catching up on the latest news.

West Main Boutique is a women’s boutique featuring recognizable brands such as women’s Flying Monkey, trendsetting jeans, and Pink Martini, young contemporary women’s clothing. And since winter is still upon us in southeast Minnesota, customers can still trek on over and pick up a trendy pair of winter boots. The boots will not only protect your feet from the elements but add style to your walk.

Gulbranson plans on expanding the line of clothing she carries as she gets to know her customers.  She emphasized, “It is important to me that I develop a relationship with each client.”

Since West Main Boutique is a small boutique, Gulbranson will be able to select fashions for her customers personally. In January, Gulbranson attended the Northstar Fashion Market at the St. Paul RiverCentre. The market featured over 65 women’s apparel exhibitors as well as large footwear and accessory categories. Gulbranson has also attended the renowned StyleMarx in Chicago.

The West Main Boutique is not only a historical building, a women’s boutique and a hair salon, it is also an event center. Public and private events are already on the calendar, so make sure to visit the boutique’s Facebook page for dates and times. Upcoming events include a Valentines’ Day open house, and a make-it class on Feb. 23 at 11:30 a.m. Those attending the make-it class will create chunky hand-knit blankets. Reserve a seat by going online to www.eventbrite.com to purchase a ticket.

West Main Boutique hours are Thursday and Friday from 1 to 6 p.m., and Saturday from 10 a.m. to 3 p.m. Remember to like the boutique’s Facebook page, so you know what is going on at 106 West Main Street.